Advertise on lacorea.it | Media Kit and Banner Formats
lacorea.it media kit: audience, traffic data, banner formats and placements, sponsored articles. Reach Italian readers interested in travel and culture in Korea
About us
lacorea.it is an independent Italian-language website about South Korea. We cover travel, culture, food, K-pop, K-drama and lifestyle, along with practical guides for anyone who wants to visit, study or work in Korea.
The site was founded by Ciro and Heejae, an Italian-French-South Korean married couple. It has been online since 2023, and in February 2026 we moved to our current, modern platform with better SEO operations. We publish new content every day for our Italian-speaking readers.
Instagram: 2,100 followers (as of October 2026)
The site at a glance (as of October 2026)
| Metric | Value |
|---|---|
| Unique visitors from Italy (last 30 days) | about 1,830 |
| Pageviews from Italy (last 30 days) | about 3,100 |
| Google clicks (Search Console, September) | 1,959 |
| Google clicks (Search Console, August) | 2,607 |
| Google impressions (September) | about 103,000 |
| Sessions from Google search (last 30 days) | about 1,790 |
| Devices | 55% desktop, 45% mobile |
- More than 1,060 published articles
- Over 160 topic categories, with guides to the main Korean destinations
- About 4 new articles per day
Google search visibility (Search Console)
- July 2026: about 56,000 impressions, 982 clicks
- August 2026: about 120,000 impressions, 2,607 clicks
- September 2026: about 103,000 impressions, 1,959 clicks
Banner ad formats and placements
Homepage
- Site background (clickable skin, desktop only): full-screen image, 1 ad
- Header (top bar above the hero): desktop 728×90, mobile 320×50, 1 ad
- Between sections (billboard): desktop 970×250, mobile 320×100, up to 2 ads
- Inline (between content blocks): desktop 728×90 or 300×250, mobile 320×100, up to 2 ads
- Footer (above the page footer): desktop 728×90, mobile 320×50, up to 3 ads
Articles and pages
- Article top: desktop 728×90, mobile 320×100
- Article bottom: desktop 728×90, mobile 320×100
- Sidebar: 300×250
- Destination banner: desktop 1200×400, mobile 600×300
- Sticky bottom bar: desktop 728×90, mobile 320×50
- Popup: desktop 600×400, mobile 300×250
Card sizes: small 250×150, medium 500×200, large 750×250, full width.
Targeting and scheduling
- Device: desktop, mobile or all
- Custom dates, days of the week and time slots
- Priority when several ads share the same placement
- Impression and click reporting for each campaign
Creative requirements: JPG or PNG image, headline, short description and landing page link.
Other options
- Sponsored article (500-800 words, written by our editorial team, with link and "Sponsored" label)
- Sponsored article plus Instagram post
- Mention or link inside an existing article
- Listing in our directory of Korean restaurants and services
Rates
- Header: €100 per month
- Between sections: €90 per month
- Inline: €70 per month
- Footer: €50 per month
- Article top/bottom: €80 per month
- Site background: €150 per month
- Sponsored article: € 150 3 months online
- Sponsored article + Instagram reel (by Edits): € 190
Banner formats and placements
Site background (skin)
- Where: homepage, desktop only (screens 1024 px and wider), on both sides of the content
- Format: 1920×1080 px (16:9), 1900x920, JPG or WebP, 500 KB maximum
- The central area (320 to 1600 px) is covered by site content: use only color or a soft texture there
- Place the logo and message within the first 100 px of each side edge, so it stays visible on laptops
- Both side strips are clickable; a small "Pubblicità" (Advertising) label appears at the top left
- Exclusive: 1 advertiser at a time
Header (top bar)
- Desktop 728×90 px (retina 1456×180), mobile 320×50 px (640×100)
- 100 KB maximum, 1 ad
Between sections, Inline, Article top, Article bottom, Footer (full-width cards)
- Format: 2400×675 px (32:9 ratio)
- Keep the main message in the central 1200×675 px, so it stays visible on mobile
- The site adds the headline and description over the lower part of the image: keep the bottom third free and do not put important text in the image
- 300 KB maximum
- Number of ads: between sections up to 2, inline up to 2, footer up to 3
Other card sizes
- Small: 600×500 px, 150 KB
- Medium: 1280×720 px, 200 KB
- Large: 1920×820 px, 250 KB
Sidebar
- 600×500 px (300×250 at double resolution), 120 KB
Destination banner
- 2400×800 px (3:1 desktop, 2:1 mobile), keep the center clear, 300 KB
Sticky bottom bar
- Square thumbnail 96×96 px plus headline, 20 KB
Popup
- Desktop 896×504 px (16:9), mobile 600×500 px (6:5), 150 KB
General requirements
- JPG, PNG or WebP files, sRGB color
- Headline, description and landing page link are supplied by the advertiser
- Targeting by device, dates, days of the week and time slot; impression and click reporting for every campaign
Editorial policy
We accept partnerships that are relevant to Korea and useful to our readers. Sponsored content is always clearly labeled.
Contact
lacorea.it [at] gmail dot com
ciao [at] lacorea dot it
Esplora lacorea.it
- Viaggio in Corea del Sud
- Cosa vedere a Seoul
- Cosa vedere a Busan
- Cosa vedere a Jeju
- Cosa vedere a Gyeongju
- Cosa vedere a Daegu
- Cosa vedere a Gwangju
- Cosa vedere a Daejeon
- Cosa vedere a Ulsan
- Cosa vedere a Sokcho
- Cosa vedere a Incheon
- Dove mangiare in Corea
- Dove dormire in Corea
- Mappa turistica Corea
- Guida Corea del Sud
- Destinazioni Corea del Sud
- Cosmetici coreani